What is Search Engine Optimization (SEO)?

Search engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core, it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines. SEO may target different kinds of search, including image search, video search, and academic search. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.

SEO Defined by Mr. Carl Hendy in a simple way.

 “In its simplest form, SEO is about making a search engine’s job easier to find your website, understand the content of your website and score your website in terms of popularity and relevance. This can be achieved through many different activities including technical changes, website content, PR, UX and providing the best product and service out there.”

Carl Hendy, Ecommerce & SEO Consultant carlhendy.com

Importance of SEO in Digital Marketing.

 SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among a thousand other companies. SEO is an integral part of any digital marketing strategy.

Search Engine Optimization strategy can be divided into two different categories:

ON-PAGE SEO and OFF-PAGE SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence when it comes to improving your search engine rankings.

ON Page SEO:-

On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings.

On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. Some factors.

Some On-page points:

1) SEO friendly URL.

2) Page title.

3) Page description (Meta description).

4) Your web page should include 2 internal links and 2 external links.

5) Your first hundred words of your first paragraph should include your main focus keyword.

OFF PAGE SEO:-

“Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). 

Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.

Off-page SEO simply tells Google what others think about your site.

 For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users

Some OFF page SEO points:-

1)  Social Media Sharing.

2) Guest Posting.

3) Blog Comments.

Check out my podcast, Rohit Dulgach on ANCHOR in what is SEO ( Search engine optimization )? (Hindi)