What Is Social Media?

Social Media

Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. this misconception stems from the fact that most social media users access their tools via apps.

social media used in business or in personal use. no matter how you use them, you likely are using at least one social network. people are starting to rely on media like facebook, instagram, and even tools like twitter. these networks engage people. they bring a very large world together in a simple and easy way. in addition, they are often free to use, which makes them ideal for small and large businesses.

social media features.

Personal user accounts: if a site allows visitors to create their own accounts that they can log into, then that's a good first sign it might be used for some kind of user-based interaction — perhaps social interaction. although it's possible to share information or interact with others online anonymously, having to create some kind of user account first is more of a common, standard thing.

Profile pages: since social media is all about communication, a profile page is often necessary to help represent an individual and give them a space to create their own personal brand. it often includes information about the individual user, like a profile photo, bio, website, feed of recent posts, recommendations, recent activity and more.

Personalization: social media sites usually give users the flexibility to configure their user settings, customize their profiles to look a specific way, organize their friends or followers, manage the information they see in their news feeds and even give feedback on what they do or don't want to see.

Information updating, saving or posting: if a site or an app allows you to post absolutely anything, with or without a user account, then it's social! it could be a simple text-based message, a photo upload, a youtube video, a link to an article or anything else.

Review, rating or voting systems: besides liking and commenting, lots of social media sites and apps rely on the collective effort of the community to review, rate and vote on information that they know about or have used. think of your favorite shopping sites or movie review sites that use this social media feature.

Social Media Platforms:

Facebook is a popular free social networking website that allows registered users to create profiles, upload photos, and video, send messages and keep in touch with friends, family, and colleagues.

Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices.

Linkedin is a social networking site designed specifically for the business community. the goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

Reddit is a social news website and forum where stories are socially curated and promoted by site members. the site is composed of hundreds of sub-communities, known as "subreddits." each subreddit has a specific topic such as technology, politics or music. reddit site members, also known as, "redditors," submit content which is then voted upon by other members. the goal is to send well-regarded stories to the top of the site's main thread page.

On page Off page SEO

ON Page and OFF Page SEO

SEO is as much art as it is science, but at its core, it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines. SEO may target different kinds of search, including image search, video search, and academic search. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic

Search Engine Optimization strategy can be divided into two different categories:

ON-PAGE SEO and OFF-PAGE SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence when it comes to improving your search engine 

rankings.

ON Page SEO:-

On page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings.

On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site.

Important On-page SEO points:

1) SEO friendly URL:-

a) It should include your main focus keyword

b) Separate each word by a hyphen

c) small Letters

Example:

www.yourdomain.com/digital-marketing-course.html

2) Page title:-

a) It should start with the main focus keyword

b) Its length should 65 characters which count space also

Example:

<title> main focus keyword</title>

3) Page description (Meta description):-

a) Its Describe your web page

b) It should include your main focus keyword with a description

c) It should be 155 to 165 characters with include space

Example:

<meta name=”description” content=”your page description with main focus

keyword” />

4) Meta keyword:-

a)it include your targeted keywords minimum 5 keywords.

b)  and each keyword separated by a comma

example :

<meta

name=”keywords” content=”keyword1,keyword2,keyword3,keyword4,keyword5,….” />

5) Your web page content should include <H1>,<H2>,<h3> HTML tags with

main focus keyword.

6) Your first hundred words of your first paragraph should include your

main focus keyword.

7) Your web page content paragraph should include LSI keywords.

(search related keywords)

8) Your web page should include 2 internal links and 2 external links

Example:

<a herf=”seo-friendly-url.html” Title=”main focus keyword”> Anchor Text

</a>

9) Image optimization:-

a) Image name should include your main focus main keyword

exp:-

<img src=”main-focus-keyword.jpg” alt=”main focus keyword” />

OFF PAGE SEO:-

“Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). 

Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.(Build Backlinks)

Off-page SEO simply tells Google what others think about your site.

 For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.

Important OFF page SEO points:-

1) Social Media Sharing.

2) Question and Answer link Building.

3) Blog Comments.

4) Article Submission.

5) Infographics Images.

6) Guest Posting

And Many more...

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core, it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines. SEO may target different kinds of search, including image search, video search, and academic search. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.

SEO Defined by Mr. Carl Hendy in a simple way.

 “In its simplest form, SEO is about making a search engine’s job easier to find your website, understand the content of your website and score your website in terms of popularity and relevance. This can be achieved through many different activities including technical changes, website content, PR, UX and providing the best product and service out there.”

Carl Hendy, Ecommerce & SEO Consultant carlhendy.com

Importance of SEO in Digital Marketing.

 SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among a thousand other companies. SEO is an integral part of any digital marketing strategy.

Search Engine Optimization strategy can be divided into two different categories:

ON-PAGE SEO and OFF-PAGE SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence when it comes to improving your search engine rankings.

ON Page SEO:-

On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings.

On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. Some factors.

Some On-page points:

1) SEO friendly URL.

2) Page title.

3) Page description (Meta description).

4) Your web page should include 2 internal links and 2 external links.

5) Your first hundred words of your first paragraph should include your main focus keyword.

OFF PAGE SEO:-

“Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). 

Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.

Off-page SEO simply tells Google what others think about your site.

 For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users

Some OFF page SEO points:-

1)  Social Media Sharing.

2) Guest Posting.

3) Blog Comments.

Check out my podcast, Rohit Dulgach on ANCHOR in what is SEO ( Search engine optimization )? (Hindi)

5 Basic Digital Marketing Skills for Beginners

Digital Marketing encompasses all marketing efforts that use an electronic device or the internet businesses leverage digital channels such as Search Engines, Social Media, Email, and there, website to connect with current and prospective customers.

Digital marketing is much more than a website, email and social media. It also encompasses content publication, mobile optimization, and data analytics. It is a cocktail of everything, with each ingredient having its unique importance in the mix.

5 Basic Digital Marketing Skills

1) Internet Friendly:-
Nowadays almost everyone in the world has had contact with computers or smartphones. A great part of them has been using international computer’s net known as the Internet.
The Internet provides access to a lot of information. Some of them are very useful in your job other helps in your hobby. Searching the net with Google, you can find everything you want. Digital marketing is the act of promoting and selling products and services by using the internet.

2) Social Media:-

Social media is computer-based technology which facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content. Content includes personal information, documents, videos, and photos. Users engage with social media via computer, tablet or Smartphone via web-based software or web application, often utilizing it for messaging.

Social media originated as a way to interact with friends and family but was later adopted by businesses which wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth or with many people simultaneously.

Social media website's:-
Facebook
LinkedIn
Instagram
Twitter
Many more

3) writing skill and grammar:-
Some companies need copywriters. Some need technical writers. Some need blog writers. Some need social media content writers. 
Writing skills are timeless and will never fade out. This will always be valuable in marketing.

You must know how to spell those words correctly. Incorrect spelling changes the meaning of your sentence.
For example: ‘bare’ and ‘bear’ sound the same but ‘bare’ means naked and bear’ is a large animal.
Additionally, incorrect spelling makes it difficult for them reader to understand what you’ve written.

Grammar is very important because it improves the quality of your writing. Always use the appropriate tense and remember to use punctuation. Punctuation is a great way to make your writing clear and fluent.

4) Innovative and Creative:-

Innovative, unique and eye-catching content will enhance engagement and drive traffic to your website.
Creative content and innovative content will gain your target audiences attention. Nobody wants to spend time on content that is flat and dull; first impressions are everything in any industry. Content must be created with a clear, written purpose. Taking that into consideration, you must also remember to be unique. In a world with everyone fighting to be heard, you have to make sure you are the loudest – this is where our team comes into the fold.

5) Activities and Practice:-
Activities and practice are very important for a digital marketer. You need to search for new things regularly, keep an eye on upcoming updates and find easy ways to do things. Once you start working on a digital platform you will face new difficulties at a different level and so you will always try to find a solution, this enhances your knowledge further. 

Activities and Practices:- 
Social Media Activities
Search Engine Optimization
On-page
Off-page
Google AdWords
Google Analytics
Blogging

Practicing anything on a regular basis increases one’s intellectual and aesthetic abilities. Practice helps us in avoiding as well as facing errors and completing the task with perfection. The practice is a very crucial habit that one must develop in life.

Digital Marketing Consultant in Bhayander West:-

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

In this Blog you will get knowledge about Digital Marketing and how to use this for your business development or growth.

In digital market we use some strategy or work we do:-

Search engine optimisation

Social media marketing 

Mobile marketing

Email marketing

Brand development consultancy 

Data analytics

Search Engine Optimisation:-

In search engine optimisation (SEO) we first do seo for the organic result. in seo we have to do ON PAGE SEO and OFF PAGE SEO that help to ranking your website or blog.

Social Media Marketing:-

Social Media Marketing (SMM) help you get audience or lead. In SMM we connect people with social website or apps, now a day many people use internet or social meida application.

Mobile Marketing:-

Now a day Mobile market are in boom many people are use smart phones, with the help of internet they do many social activities so we can also reached to that people.

Brand Development:-

Everybody wants name or fame of there brand, so we help to explore your brand name or reached to many people by using SMM.

Data analytics:-

We do data analytics so we can check our post or website results, as per that we can update the website or post to achieve good results.

This are some services we provide there are many more service or information for that you can visit on our website.